After failures on the Windows Mobile platform, Microsoft relied on Android and IOS rivals.
1. Microsoft will be eliminated
In 2019, Windows 10 will officially be eliminated. And, of course, Microsoft has prepared itself, instead of self-reliant. The company is leaning against its strongest opponents, Android and IOS.
Before the fall of the Windows mobile platform, Microsoft began investing in Android and iOS before.
In the face of Windows 10 Mobile's mysterious future, the only way to keep Microsoft afloat is to rely on Android and IOS when it does not have its own platform. This is how Microsoft wants to reduce the impact from Android and IOS. In the past, Microsoft was a rich, but now only rely on the bowl of rice from Google and Apple brought.
2. User does not exist
Microsoft is targeting the mobile development market, smartphones. By investing in Android and IOS. After eliminating the important elements of Windows 10 Mobile and BlackBerry, for some time, the platform of Google and Apple is currently holding a large market share.
According to Kantar data analysis of smartphone sales in the three months ended November 2017. Android ranks topped the mobile operating system with 59.4% market share in the US. IOS ranked second with more than 39.8%. The difference is even greater in Europe, where Android ranks first in the EU5 area, accounting for 75.1% of the market compared to 23.9% for IOS.
Exactly, users are focused on Android and IOS. But users can not imagine that one day Microsoft will become Android.
3. All the money is here
Android and IOS control over 99% of users in the mobile market. Android and IOS apps are mostly free. But the company also has a number of products to help expand the presence of companies on these two platforms.
Microsoft's access to Microsoft services on its own. This will help maintain the current customer base and expand the size of the customer.
4. Everything leads to money
Someone that caused Windows Phone and Windows Mobile OS to fail. Because there is no support for developers, so users want to move to Adroid and IOS operating system to not have any problems.
In the fourth quarter alone, users spent $ 17 billion downloading at least 27 billion apps on the popular app store.
More than anyone else, users are ready to spend on solutions from mobile devices. And they are willing to spend money to buy Microsoft products and services both in the marketplace and in the enterprise.
So Microsoft, like any other company, is always trying to boost sales to bring in a lot of money. And now, Android and iOS are considered the fastest way to make money from the mobile market.
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